Responsible for developing and designing the look, feel and voice for the well-known lifestyle apparel brand, vineyard vines, Jory straddles the worlds of design and business, approaching his work from the creative and strategic at all times. Notable work includes the development of vineyard vines’ unique approach and positioning as a lifestyle brand, rooted in authenticity, supported by profiling and incorporating real people into the fabric of the brands DNA, the brand "state of mind" Every day should feel this good, the design and development of the Preppiest Office in America, and much more.
A strong conceptual thinker with the capacity to add strategic value to an organization, Jory uses his excellent problem solving skills, and blend of logical analysis and creativity, to be the creative driving force behind all projects he is involved in. Jory provides solid leadership and effectively impacts brand development, recognition, and significant financial growth for vineyard vines. Under Jory’s creative direction, vineyard vines continues to be successful in a crowded apparel market, separating itself as a unique and instantly classic lifestyle brand.
Personally and professionally traveling to some of the coolest places on the planet, living out his dreams of being a rock star in his band, cooking and eating amazing food, and spending time with his incredible wife and two inspiring kids fill the rest of Jory's day, when he should probably be getting some sleep.