BRAND BUILDER
Extensive experience building in-house teams, and developing organizational capabilities with a focus on emerging media. Responsible for developing the look, feel and voice of vineyard vines, including unique positioning as a lifestyle brand, rooted in authenticity. Proven track record growing vineyard vines from an apparel start-up to one of the most successful lifestyle brands of the past 20 years.
CREATIVE DIRECTOR
Lead and oversee all Creative Direction for seasonal national campaigns including digital & eCommerce rollouts, marketing & communications, social content and events.
STRATEGIC STORYTELLER
Oversee the direction and production of a variety of storytelling efforts ranging from Real People to product releases to experiential events.